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Click here to learn why I’m blogging every day this month.

This video is brilliant. It’s also absolutely chilling.

Make sure you watch until the very last second.

Couple of things you should know before watching: The presenter is an actress. But the data she presents is real. So are most of the audience members. And so are their reactions.

The reason I say “most” of the audience members are real is because I’m pretty sure one of the guys shown in close-up works for Catsnake Film, which created the video. That doesn’t mean his reaction isn’t genuine. But that does make me question the audience authenticity a bit.

Even so, it’s a highly effective video. The point, after all, is the power of spin.

Watch, then let me know what you think.

The video was created by Catsnake for a British non-profit group called Compassion in World Farming, founded by farmers “who became concerned at the growing disconnect between modern agriculture and the well-being of animals and the environment.”

Curious whether you should talk to your kids about factory farming? I think you should. Read this past Spoonfed post to learn why: “Kids and factory farming: Yes, tell them the truth.”


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