Let’s set aside my love affair with real maple syrup* and concentrate instead on the fact that Pinnacle Foods, which makes Mrs. Butterworth’s, is trying to turn its bottles into toys by having kids download “up to 60 playful accessories” for its new “spring collection.” From the press release:
“Mrs. Butterworth’s syrup debuts three newly outfitted limited-edition bottles in select stores, each featuring a unique spring look that unlocks a different downloadable cut-out accessory collection online, encouraging family fun at the breakfast table. … From dress-up to game day to a beach party, Mrs. Butterworth’s has accessories for every occasion.”
Corn Syrup Couture for the whole family!
Things kicked off with a “Family Breakfast Ball” Sunday in Atlanta, which generated a ton of publicity and the predictable gushing among bloggers quick to sell their souls for free samples. Sigh.
*For the record, real maple syrup does not contain: high-fructose corn syrup, corn syrup, water, salt, cellulose gum, molasses, potassium sorbate (preservative), sodium hexametaphosphate, natural and artifical flavor (caramel color, corn syrup), artificial flavor, citric acid, caramel color, mono and diglycerides.