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Enough with the kid food

When Lunchables alone are a $1 billion dollar business, you know the concept of  “kid food” is out of control. When children’s menus and kid parties offer nothing but junk as the (accepted) default, when veggies are something to be hidden and...

Tell McDonald’s: Back off our kids

I’m always up for a day of action, especially when the target (McDonald’s) uses marketing purposely designed to get kids to nag parents to death. And that marketing is everywhere: on TV, in movies, on computer games and websites, on children’s...

The color of trouble

Before I started Spoonfed, I began collecting “kid food” advertisements with the intention of skewering them on a regular basis. But as those torn pages piled up, I realized they were all the same. Different products, different gimmicks: Lunchables give...

This just in: Fast food is unhealthy

Hot on the heels of my post about McDonald’s “nutrition workshops” comes this satisfying but mostly sad piece of research from Yale University’s Rudd Center for Food Policy & Obesity. Satisfying because it supports the common-sense...

Retire Ronald? Or reclaim responsibility?

I first heard about the “Retire Ronald” campaign on April 1, so I assumed it was an elaborate April Fool’s prank. The website looked legit, and famous foodies were listed as advisers, but I couldn’t believe that anyone would spend so much time and energy trying...