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This video is brilliant. It’s also absolutely chilling.
Make sure you watch until the very last second.
Couple of things you should know before watching: The presenter is an actress. But the data she presents is real. So are most of the audience members. And so are their reactions.
The reason I say “most” of the audience members are real is because I’m pretty sure one of the guys shown in close-up works for Catsnake Film, which created the video. That doesn’t mean his reaction isn’t genuine. But that does make me question the audience authenticity a bit.
Even so, it’s a highly effective video. The point, after all, is the power of spin.
Watch, then let me know what you think.
The video was created by Catsnake for a British non-profit group called Compassion in World Farming, founded by farmers “who became concerned at the growing disconnect between modern agriculture and the well-being of animals and the environment.”
Curious whether you should talk to your kids about factory farming? I think you should. Read this past Spoonfed post to learn why: “Kids and factory farming: Yes, tell them the truth.”

Thank you. I have been committed to get as much grassfed/local/pastured meat to my family’s table as possible since last year and this just made me all the more committed to doing so. Right now I’m probably at 75% or so… This was such a powerful 7 minutes… I’m going to share, for sure. Thanks again.
I agree with the comment above. This was truly powerful!!! Thanks for sharing!
I actually found this video through Facebook! I’ve been passionate about the issue of factory farming since early on in high school. Despite knowing most of the information, the video still shocked me. Whoever put it together is an absolute genius because it hit all human emotional trigger points. I agree that the end is by far the best part. I wish there was a way to make everyone see this. I feel like the real problem though, is that even if individuals change what they cook with, anyone who still patronizes fast food outlets like McDonald’s will ultimately help fuel the factory farming system. I think fast food really needs to be held responsible for their actions in furthering this industry.