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It’s easy to feel overwhelmed, even paralyzed, by the state of our food system, the adulteration and deception, the sheer insanity of what the food industry wants us to feed our kids. It’s why a lot of people shut down, look away, give up.

Know anybody like that? Been tempted yourself? Watch this.

It’s a just-released TEDx talk from Robyn O’Brien, a former food-industry analyst who founded the non-profit AllergyKids and wrote the 2009 book “The Unhealthy Truth: One mother’s shocking investigation into the dangers of America’s food supply — and what every family can do to protect itself.”

You will be inspired, I promise:

“I realized you can’t make the perfect the enemy of the good. It’s really all about progress, not perfection. … Just as you don’t potty-train a kid overnight and you don’t wean them from a sippy cup overnight, this is a process. It doesn’t happen overnight. But if each and every single one of us does one thing, we have the ability to effect remarkable change.”

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