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Today is that happy day known as Ben & Jerry’s Free Cone Day. And yes, we will be waiting in line with the rest of the sweet-and-freebie-loving masses.

Here’s why:

1. Ben & Jerry’s is a socially conscious and sustainable company that buys milk and cream from a cooperative of farmers who’ve pledged to not use artificial growth hormones. It’s transitioning to cage-free eggs by the end of this year. And it’s committed to sourcing only fair-trade ingredients by the end of 2013.

2. We can find some flavors with just a handful of recognizable ingredients, unlike in many of my local ice cream shops that claim to make homemade ice cream, but in fact use pre-packaged base mixes loaded with fillers, then adulterated further with artificial flavors and colors, among other nasties.

3. Our local B&J shop owner is a nice guy who does a lot for the community.

4.  Ben & Jerry’s is owned by Unilever, and I have a (big) problem with a lot of Unilever’s brands. But, with Ben & Jerry’s at least, Unilever has been smart enough not to mess (too much) with a good thing.

5. My daughter ate her very first ice cream at age 2.5 at the Ben & Jerry’s factory in Waterbury, Vt. Nostalgic stuff.

6. Ice cream tastes good.

Enjoy, all.